Inter Miami captain Lionel Messi is expanding his brand by launching his own production company, 525 Rosario, named after his hometown in Argentina.
This venture marks a significant move into the entertainment industry, partnering with Smuggler Entertainment, known for acclaimed projects like “Messi: The Rise of a Legend.”
The company aims to develop a range of family-oriented shows, premium television content, and live events, with headquarters in both Miami and Los Angeles, placing Messi at the heart of the entertainment sector. He announced the launch on his Instagram, which boasts over 504 million followers.
Under the leadership of Tim Pastore from Smuggler Entertainment, 525 Rosario will focus on producing branded content, commercials, and community outreach initiatives, highlighting Messi’s commitment to making a positive impact.
Lionel Messi, Inter Miami star || Imago
With an estimated net worth of $650 million, Messi is well-equipped to navigate this new venture successfully. The production industry has proven lucrative for sports stars, with figures like David Beckham and LeBron James leading the way, and Messi’s new company is expected to further enhance his substantial fortune.
This strategic diversification allows Messi to leverage his global brand recognition while pursuing his lifelong passion for entertainment.
